NFC tags sunk in concrete

Challenge:
A traditional museum or an information point is always associated with numerous boards with the exhibit descriptions on them or with kilograms of printed leaflets that very often end in a dustbin once they are read. The development of technology and an easy access to information encourage next institutions to change and look for more creative solutions that use the attractiveness of multimedia, mechanisms known from games or even the involvement of viewers and readers in order to adapt the information to the certain age and the customer needs.
The use of digital form is not a problem in a confined room; however, it is not so easy in an open space, for example due to the lack of possibility of displaying enough number of screens or creating a large number of points that give necessary devices. The aforementioned situation became a challenge for Betonovo, a concrete manufacturer that turned to Elektrozel because they had to prepare appropriate platforms. Simultaneously, they were supposed to become a part of the presentation system which meant, certain electronics had to be prepared in the concrete chunks or around them. Ultimately, they were supposed to provide the recipients with interesting experience and appropriate dose of knowledge regarding the museum or the city.

Solution:
The solution was to use telephones of particular users. The easiest but not so effective method was to give a correct link which could be opened in the browsers of particular visitors. The next solution could have been QR codes; however, a special app is necessary there. Although this technology has existed on the market for many years, the codes are not so popular. Additionally, both options required a right place to stick or print the link or code.
Many people find the following solution surprising and user-friendly. Electronic NFC tags with some information saved on them that are possible to read by any smart phone equipped with this kind of technology turned out to be a perfect idea. A small electronic plate, sunk in concrete of a certain structure triggers the saved data on the smart phone making the platform (or even the seat) a multimedia information centre at the same time. It does not require the installation of any other devices based on the one most of people have in their pockets. What's more, it enables the users to read some information later (for example at home) and does not generate paper rubbish in a form of disposable prints.